:root {
  --bg: #E6E6E4;
  --gray: #A6A6A6;
  --ink: #121212;
  --pink: #FF176F;
  --white: #FAFAF9;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

body {
  background: var(--bg);
  color: var(--ink);
  font-family: 'Inter Tight', 'Helvetica Neue', Arial, sans-serif;
  overflow-x: hidden;
}

.accent { color: var(--pink); }

/* SCROLL REVEAL */
html.js .reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.7s cubic-bezier(.16,.84,.44,1), transform 0.7s cubic-bezier(.16,.84,.44,1);
}
html.js .reveal.is-visible { opacity: 1; transform: none; }

/* HERO LOAD-IN */
html.js .hero__kicker { opacity: 0; animation: heroFadeUp 0.7s cubic-bezier(.16,.84,.44,1) 0.05s forwards; }
html.js .hero__mark { opacity: 0; animation: heroFadeUp 0.8s cubic-bezier(.16,.84,.44,1) 0.16s forwards; }
html.js .hero__photo { opacity: 0; animation: heroFadeUp 0.9s cubic-bezier(.16,.84,.44,1) 0.3s forwards; }
@keyframes heroFadeUp {
  from { opacity: 0; transform: translateY(18px); }
  to { opacity: 1; transform: none; }
}

@media (prefers-reduced-motion: reduce) {
  html.js .reveal, html.js .hero__kicker, html.js .hero__mark, html.js .hero__photo {
    animation: none !important;
    transition: none !important;
    opacity: 1 !important;
    transform: none !important;
  }
}

.grain { position: relative; }
.grain::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml;charset=UTF-8,%3Csvg xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  opacity: 0.05;
  mix-blend-mode: overlay;
  pointer-events: none;
  z-index: 0;
}

.display {
  font-family: 'Encode Sans Expanded', 'Arial Narrow', sans-serif;
  font-weight: 800;
  letter-spacing: -0.01em;
}

.tag {
  display: inline-block;
  border: 1px solid var(--ink);
  color: var(--ink);
  font-family: 'Space Grotesk', 'Courier New', monospace;
  font-size: 0.7rem;
  letter-spacing: 0.08em;
  padding: 2px 8px;
  margin-left: 10px;
  vertical-align: middle;
}

.btn {
  display: inline-block;
  background: var(--ink);
  color: var(--bg);
  text-decoration: none;
  font-family: 'Space Grotesk', 'Helvetica Neue', sans-serif;
  font-size: 0.85rem;
  letter-spacing: 0.03em;
  padding: 16px 28px;
  transition: background 0.2s ease;
}
.btn:hover { background: var(--pink); color: var(--ink); }
.btn--lg { padding: 22px 40px; font-size: 1rem; }

/* NAV */
.nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px 40px;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.8rem;
  letter-spacing: 0.12em;
}
.nav__cta {
  color: var(--ink);
  text-decoration: none;
  border-bottom: 1px solid var(--ink);
  padding-bottom: 2px;
}

/* HERO */
.hero { padding: 10px 40px 0; }
.hero__kicker {
  position: relative;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.85rem;
  letter-spacing: 0.1em;
  margin-bottom: 4px;
}

.hero__stage {
  position: relative;
  text-align: center;
}
.hero__mark {
  font-family: 'Encode Sans Expanded', 'Arial Narrow', sans-serif;
  font-weight: 800;
  font-size: clamp(6rem, 31vw, 25rem);
  line-height: 0.82;
  letter-spacing: -0.01em;
  white-space: nowrap;
  position: relative;
  z-index: 1;
}

.hero__photo {
  position: relative;
  width: clamp(230px, 30vw, 460px);
  margin: -22vw auto 0;
  z-index: 2;
  pointer-events: none;
}
.hero__photo img { width: 100%; height: auto; display: block; filter: grayscale(1) contrast(1.08); }

.hero-foot {
  background: var(--ink);
  color: var(--white);
  padding: 64px 40px 80px;
  border-radius: 32px 32px 0 0;
  margin-top: 8px;
}
.grid-bg {
  position: relative;
  background-image:
    linear-gradient(to right, rgba(255,255,255,0.07) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(255,255,255,0.07) 1px, transparent 1px);
  background-size: 46px 46px;
}

.hero-foot__intro {
  display: flex;
  justify-content: space-between;
  gap: 60px;
  padding-bottom: 72px;
  position: relative;
  z-index: 1;
}
.hero-foot__statement { max-width: 640px; }
.tag-bracket {
  display: inline-block;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.05em;
  color: #9a9a97;
  margin-bottom: 22px;
}
.hero-foot__headline {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: clamp(1.9rem, 3.4vw, 2.6rem);
  line-height: 1.22;
  position: relative;
  max-width: 640px;
  text-wrap: balance;
}
.hero-foot__support { max-width: 340px; flex-shrink: 0; padding-top: 4px; }
.hero__sub {
  font-size: 0.98rem;
  line-height: 1.55;
  color: #cfcfcf;
  margin-bottom: 24px;
}
.pill-btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  border: 1px solid var(--pink);
  color: var(--white);
  text-decoration: none;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.8rem;
  letter-spacing: 0.03em;
  padding: 12px 22px;
  border-radius: 999px;
  transition: background 0.2s ease, color 0.2s ease;
}
.pill-btn::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--pink); }
.pill-btn:hover { background: var(--pink); color: var(--ink); }

/* GALLERY */
.gallery {
  display: flex;
  align-items: flex-end;
  gap: 22px;
  position: relative;
  z-index: 1;
  flex-wrap: wrap;
}
.gallery__item { display: flex; flex-direction: column; gap: 12px; transition: transform 0.3s ease; }
.ph-photo {
  width: 168px;
  height: 220px;
  border-radius: 18px;
  background: repeating-linear-gradient(135deg, #232323, #232323 10px, #1b1b1b 10px, #1b1b1b 20px);
  border: 1px dashed #444;
  position: relative;
  overflow: hidden;
}
.ph-photo img { width: 100%; height: 100%; object-fit: cover; display: block; filter: grayscale(1) contrast(1.05); }
.ph-photo--empty::after {
  content: '+ фото';
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.72rem;
  letter-spacing: 0.05em;
  color: #6a6a6a;
}

/* deliberately uneven placement, not a straight row */
.gallery__item--a { transform: rotate(-2deg); }
.gallery__item--b { transform: rotate(1.5deg) translateY(-18px); margin-left: 6px; }
.gallery__item--c { align-self: flex-start; margin-top: 34px; transform: rotate(-1.2deg); }
.gallery__item--d { transform: rotate(2deg) translateY(14px); margin-left: 18px; }
.gallery__item--e { align-self: flex-start; transform: rotate(-1.8deg) translateY(-8px); margin-left: 4px; }
.gallery__item--a .ph-photo { width: 176px; height: 224px; }
.gallery__item--b .ph-photo { width: 158px; height: 258px; }
.gallery__item--c .ph-photo { width: 180px; height: 178px; }
.gallery__item--d .ph-photo { width: 168px; height: 250px; }
.gallery__item--e .ph-photo { width: 172px; height: 214px; }
.gallery__item:hover { transform: rotate(0deg) translateY(-6px); }
.gallery__item figcaption {
  display: flex;
  align-items: flex-start;
  gap: 8px;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.76rem;
  line-height: 1.35;
  color: #cfcfcf;
  max-width: 182px;
}
.gallery__item .dot { margin-top: 6px; }
.gallery__item .dot { width: 5px; height: 5px; border-radius: 50%; background: var(--pink); flex-shrink: 0; }

/* ABOUT */
.about { padding: 100px 40px; border-top: 1px solid #cfcfcc; }
.about__label {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.85rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  margin-bottom: 40px;
}
.about__grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 60px;
  align-items: start;
}
.about__photo {
  aspect-ratio: 4 / 5;
  overflow: hidden;
  width: calc(100% + 40px);
  margin-left: -40px;
  max-width: none;
}
.about__photo img { width: 100%; height: 100%; object-fit: cover; object-position: top center; filter: grayscale(1) contrast(1.05); }

.about__stats { display: flex; flex-direction: column; gap: 36px; }
.stat__num {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: 3rem;
  line-height: 1;
  margin-bottom: 8px;
}
.stat__num .accent { font-family: 'Space Grotesk', sans-serif; font-size: 1.1rem; margin-left: 8px; font-weight: 500; }
.stat__label { font-size: 0.95rem; color: #3a3a3a; max-width: 46ch; line-height: 1.4; }


/* CASES */
.cases { padding: 100px 40px; }
.cases__head { display: flex; align-items: baseline; gap: 20px; margin-bottom: 50px; }
.cases__title {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: 2.4rem;
}
.cases__sub { font-family: 'Space Grotesk', sans-serif; font-size: 0.85rem; color: var(--gray); letter-spacing: 0.05em; }

.cases__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px 40px;
}
.case {
  position: relative;
  min-height: 220px;
  display: flex;
  flex-direction: column;
  padding-top: 22px;
  border-top: 2px solid var(--ink);
}
.case__handle {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.05em;
  color: var(--gray);
  margin-bottom: 14px;
}
.case__num {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: 2rem;
  margin-bottom: 14px;
}
.case__num .accent { font-family: 'Space Grotesk', sans-serif; font-size: 0.7rem; margin-left: 6px; font-weight: 500; text-transform: uppercase; }
.case__quote { font-size: 0.88rem; line-height: 1.4; color: #333; flex-grow: 1; margin-bottom: 14px; }
.case__name { font-family: 'Space Grotesk', sans-serif; font-size: 0.8rem; font-weight: 600; }

/* SERVICES */
.services { padding: 100px 40px; }
.services__title {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: clamp(2.2rem, 5vw, 3rem);
  margin-bottom: 44px;
}
.services__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}

.service-card {
  position: relative;
  display: flex;
  flex-direction: column;
  min-height: 580px;
  padding: 24px;
  border-radius: 28px;
  overflow: hidden;
  text-decoration: none;
  color: inherit;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.service-card:hover { transform: translateY(-6px); }
.service-card:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; }
.service-card--dark { background: var(--ink); color: var(--white); }
.service-card--pink { background: var(--pink); color: var(--white); }

.service-card__bgvideo {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  z-index: 0;
  filter: grayscale(0.15) contrast(1.05);
}
.service-card__overlay {
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
}
.service-card--dark .service-card__overlay {
  background: linear-gradient(180deg, rgba(18,18,18,0.25) 0%, rgba(18,18,18,0.35) 40%, rgba(18,18,18,0.92) 100%);
}
.service-card--pink .service-card__overlay {
  background: linear-gradient(180deg, rgba(255,23,111,0.55) 0%, rgba(18,18,18,0.4) 45%, rgba(18,18,18,0.92) 100%);
}

.service-card__top { position: relative; z-index: 2; display: flex; justify-content: space-between; align-items: flex-start; gap: 10px; min-height: 44px; }
.service-card__tags { display: flex; flex-direction: column; gap: 8px; }
.tag-pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  border: 1px solid currentColor;
  border-radius: 999px;
  padding: 6px 14px 6px 10px;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.72rem;
  letter-spacing: 0.02em;
}
.tag-pill::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--pink); flex-shrink: 0; }

.service-card__icon {
  width: 42px;
  height: 42px;
  border-radius: 50%;
  border: 1px dashed currentColor;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.05rem;
  flex-shrink: 0;
}
.service-card__icon--fill { background: var(--pink); border-style: solid; border-color: var(--pink); color: var(--ink); }

.service-card__body { position: relative; z-index: 2; margin-top: auto; }
.service-card__name {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: clamp(1.6rem, 6.5vw, 2.1rem);
  line-height: 1.05;
  margin-bottom: 10px;
  overflow-wrap: break-word;
}
.service-card__desc { font-size: 0.92rem; line-height: 1.45; margin-bottom: 22px; max-width: 32ch; opacity: 0.85; }

.service-card__cta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 14px;
  padding: 16px 20px;
  border-radius: 999px;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.04em;
}
.service-card__cta--ondark { background: var(--white); color: var(--ink); }
.service-card__cta--onlight { background: var(--ink); color: var(--white); }
.service-card__arrow { transition: transform 0.2s ease; }
.service-card:hover .service-card__arrow { transform: translateX(3px); }
.btn--light {
  background: var(--white);
  color: var(--ink);
  margin-top: 28px;
}
.btn--light:hover { background: var(--pink); color: var(--white); }

/* CTA */
.cta {
  text-align: center;
  padding: 130px 40px;
}
.cta__mark { color: var(--pink); font-size: 2rem; margin-bottom: 20px; }
.cta__title {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: clamp(2rem, 5vw, 3.2rem);
  margin-bottom: 14px;
  text-wrap: balance;
}
.cta__sub { font-size: 1.05rem; color: #3a3a3a; margin: 0 auto 40px; max-width: 46ch; }

/* FOOTER */
.footer {
  display: flex;
  justify-content: space-between;
  padding: 28px 40px;
  border-top: 1px solid #cfcfcc;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  color: var(--gray);
}

/* PRODUCT PAGE */
.product-page { padding: 40px 40px 10px; max-width: 900px; }
.product-page__back {
  display: inline-block;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.8rem;
  color: var(--gray);
  text-decoration: none;
  margin-bottom: 40px;
}
.product-page__back:hover { color: var(--ink); }
.product-page__tag {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  color: var(--pink);
  margin-bottom: 14px;
}
.product-page__title {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: clamp(2.6rem, 7vw, 4.5rem);
  line-height: 1;
  margin-bottom: 16px;
}
.product-page__lead { font-size: 1.15rem; color: #3a3a3a; max-width: 50ch; margin-bottom: 44px; }
.product-page__art {
  background: var(--ink);
  border-radius: 28px;
  padding: 40px;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  min-height: 260px;
  margin-bottom: 48px;
}
.product-page__art img { height: 220px; width: auto; max-width: 100%; display: block; }
.product-page__body { max-width: 640px; }
.product-page__text { font-size: 1.02rem; line-height: 1.6; color: #3a3a3a; margin-bottom: 20px; }
.product-page__body .btn { margin-top: 12px; }

/* SERVICE DETAIL PAGE — hook / prep / breakdown / funnel / outcome */
.svc-hook {
  background: var(--ink);
  color: var(--white);
  padding: 90px 40px;
  border-radius: 32px;
  margin: 0 40px 0;
}
.svc-hook__text {
  max-width: 780px;
  margin: 0 auto;
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 600;
  font-size: clamp(1.5rem, 3vw, 2.1rem);
  line-height: 1.4;
  text-wrap: balance;
  position: relative;
  padding-left: 28px;
  border-left: 3px solid var(--pink);
}

.svc-prep, .svc-fit {
  max-width: 720px;
  padding: 70px 40px 20px;
}
.svc-fit .svc-list { margin-top: 22px; }
.svc-prep__text { font-size: 1.02rem; line-height: 1.6; color: #3a3a3a; margin-bottom: 20px; }
.svc-prep__punch {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: 1.4rem;
  line-height: 1.3;
}

.svc-breakdown { padding: 70px 40px 20px; border-top: 1px solid #dcdcda; margin-top: 50px; }
.svc-breakdown__title {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: clamp(1.8rem, 3.4vw, 2.4rem);
  margin-bottom: 50px;
}

.svc-section {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: 24px;
  padding: 36px 0;
  border-top: 1px solid #dcdcda;
  max-width: 780px;
}
.svc-section:last-child { border-bottom: 1px solid #dcdcda; }
.svc-section__num {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: 1.4rem;
  color: #c3c3c0;
}
.svc-section__title {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: 1.25rem;
  margin-bottom: 14px;
}
.svc-section__text { font-size: 0.98rem; line-height: 1.6; color: #3a3a3a; }
.svc-list { display: flex; flex-direction: column; gap: 10px; }
.svc-list li {
  list-style: none;
  position: relative;
  padding-left: 20px;
  font-size: 0.98rem;
  line-height: 1.5;
  color: #3a3a3a;
}
.svc-list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--pink);
}

.svc-funnel {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px;
  margin-top: 20px;
}
.svc-funnel__step {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.02em;
  border: 1px solid #cfcfcc;
  border-radius: 999px;
  padding: 8px 16px;
  color: var(--ink);
  white-space: nowrap;
}
.svc-funnel__step--accent { background: var(--pink); border-color: var(--pink); color: var(--ink); font-weight: 600; }
.svc-funnel__arrow { color: #b0b0ad; font-size: 0.85rem; }

.svc-outcome {
  background: var(--ink);
  color: var(--white);
  padding: 80px 40px;
  border-radius: 32px;
  margin: 60px 40px 0;
}
.svc-outcome__title {
  font-family: 'Encode Sans Expanded', sans-serif;
  font-weight: 800;
  font-size: clamp(1.6rem, 3vw, 2.2rem);
  max-width: 640px;
  margin-bottom: 40px;
  text-wrap: balance;
}
.svc-outcome__list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px 40px;
  max-width: 900px;
}
.svc-outcome__list li {
  list-style: none;
  position: relative;
  padding-left: 24px;
  font-size: 1rem;
  line-height: 1.4;
  color: #e8e8e6;
}
.svc-outcome__list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0.5em;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--pink);
}

/* RESPONSIVE */
@media (max-width: 860px) {
  .about__grid { grid-template-columns: 1fr; }
  .about__photo { width: calc(100% + 20px); margin-left: -20px; aspect-ratio: 4 / 5; }
  .cases__grid { grid-template-columns: 1fr; }
  .services__grid { grid-template-columns: 1fr; }
  .service-card { min-height: 480px; }
  .nav { padding: 18px 20px; }
  .hero, .about, .cases, .services, .cta, .product-page { padding-left: 20px; padding-right: 20px; }
  .services { padding-top: 60px; padding-bottom: 60px; }
  .cta { padding-top: 60px; padding-bottom: 70px; }
  .hero-foot { padding-left: 20px; padding-right: 20px; border-radius: 22px 22px 0 0; }
  .hero__photo { width: 52vw; margin-top: -22vw; }
  .hero-foot__intro { flex-direction: column; gap: 32px; padding-bottom: 48px; }
  .hero-foot__support { max-width: 100%; }
  .gallery {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 10px 8px;
  }
  .gallery__item--a, .gallery__item--b, .gallery__item--c, .gallery__item--d, .gallery__item--e {
    margin-left: 0; margin-top: 0; transform: none; align-self: stretch;
  }
  .ph-photo, .gallery__item--a .ph-photo, .gallery__item--b .ph-photo, .gallery__item--c .ph-photo, .gallery__item--d .ph-photo, .gallery__item--e .ph-photo {
    width: 100%; height: auto; aspect-ratio: 3 / 4;
  }
  .gallery__item figcaption { max-width: 100%; font-size: 0.68rem; }

  .svc-hook { margin: 0 20px; padding: 50px 24px; }
  .svc-hook__text { padding-left: 18px; }
  .svc-prep, .svc-fit { padding: 44px 20px 10px; }
  .svc-breakdown { padding: 44px 20px 10px; }
  .svc-section { grid-template-columns: 1fr; gap: 10px; }
  .svc-outcome { margin: 40px 20px 0; padding: 50px 24px; }
  .svc-outcome__list { grid-template-columns: 1fr; }
}